BLOOMING & BECOMING
“ The Bloom Collection” is an ode to inner-beauty, strength & confidence; the collection celebrates growth & slow progress. All while blooming into your truest self.
Often with the pressures of today’s world, we are in a constant war with ourselves to find who we truly are and what truly matters to us.
The creative director Heshanie; designed this collection as an expression of embracing the slow progression of finding ourselves. The pieces were made to embody confidence and carefreeness.
The Bloom Collection - Like a blossom blooming in the toughest environments, fighting against all odds, only be transformed into a beautiful & colourful sight of nature. Like the spirited bloom, our wearer will bloom into her truest potential.
However, this will be in her own time. Not conforming into timelines of others and the world.
‘ The Bloom Collection’ symbolises resilience.
With COVID-19 confronting many of us to spend more time with ourselves and affecting our livelihood; Heshanie our creative director was also faced with many difficulties of running a brand, swaping between jobs and into working full-time. Through it all, she found belonging while designing this collection. A sense of relatability to the obstacles we all went through. She saw that slowing in this pandemic helped to re-align, and even connect all of us.
The collection navigated many tough waters and roadblocks the past year. However, the journey made the collection that much special to us and in finding our purpose for design.
It’s you. A constant reminder of strength, beauty and resilience.
The bloom collection celebrates, this journey of becoming and blooming into a comfortable, carefree and strong individual.
But, don’t rush, because we are all blooming.
Hope you enjoy this collection as much as we did; designing & creating.
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